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Finley was introduced as a professor at California University. He was in a wheelchair and ran a cult called The New Evolution. His operation mostly consisted of recruited younger men and women who would marry rich older investors in order to secure more funds for the cult.
Finlay was persistent in recruiting Kelly Taylor into his organization and after Brandon Walsh took issue with his organization, he manipulated Kelly into leaving him by presenting Brandon as a "negator" to her growth process. He pushed her towards Dylan once he found out how much money he had, but that was stopped when Brandon confronted Kelly with an old cult member who had ended up mentally damaged from the Finley and the New Evolution.