Jake is the director of the television show Keep It Together. He is first seen shooting a scene with actress Lydia Leeds, after which he is informed that one of his actors hasn't shown up for work. Desperate for a fill-in, he sends his assistant to get Brandon Walsh, who happens to be rollerblading nearby, to fill in as an actor with a few lines.
Jake was very thorough and liked to film a lot of footage, thereby causing Brandon and Lydia to make out all day long on one shoot. He later got frustrated with Brandon because of his lack of experience, chewing out Lydia for recommending him.