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Chick Schneider

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Chick Schneider, played by John Lonow, was a character seen on Beverly Hills, 90210, the first series of the Beverly Hills, 90210 continuity. He appeared in the Season 1 episode East Side Story.

Chick is a fashion mogul, owning a beachwear company called C.S. Pacific, who specializes in beach wear. He holds a party at the Walsh Family House because he is a new client of Jim's firm. Chick is shown to be a little chauvinistic when he mentions what he wants to do with Karla Montez and later gets Brandon Walsh all riled up after talking about opening a branch of his company in Mexico. Brandon gets mad because he thinks Chick is exploiting Hispanics. Jim tries to make Brandon apologize, but Chick says there's no need and calms the situation.

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